VALUES


Values are considered as one of the most important aspect in a human beings life. Values can be used to define about the complete person in terms of how he/she behaves and how he/she interacts with the other indivituals.

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Values can be defined as a belief about some desirable end-state that transcends specific situations and guides selection of behaviour.thus values are general and different from attitude in that they do not apply to specific situations only.

A persons set of values plays a very important role in their consumption activities,since many products and services are purchsed because they help us to attain a value-related goal.

CORE VALUES

Every culture has a set of core value that it imparts to its members.for example people in one culture might feel that being a unique indivitual is preferable to subordinating one's identity to the group,while other group may emphasize the virtues of group membership.

VALUE SYSTEMS

Every culture is characterized by its members endorsement of a value system.these end-state may not be equally endorsed by everyone,and in some cases values may even seem to contradict one another

VALUES TO CONSUMER BEHAVIOUR

Values have not been as widely applied to direct examinations of consumr behaviour as might be expected.One reason is that broad based concept such as freedom,security are more likely to affect general purchases patterns rather than to differentiate between brands within a product category.For this some reserchers have found it convinient to make distinctions among broad based cultural values such as security or happiness; consumption specific values such as convinient shopping or prompt services and product-specific values such as ease of use or duribility,that effects the reletive importance people in different cultures place on posessions.

SHARED VALUES

Shared values can be defined as explicit or implicit fundamental beliefs, concepts, and principles that underlie the culture of an organization, and which guide decisions and behavior of its employees, management, and members.

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Shared values are what endangers trust and link an organisation together.Shared links are also the identity by which an organisation is known throughout its business areas.As Steve Jobs the co-founder of apple puts in that 'the only thing that works is management by values'

Below is the video which highlights that how schools play the most important role in educating people with the importance of values.