GENDER DIFFERENCES IN BUYERS BEHAVIOUR

 Gender has been used primarily to refer to the grammatical categories of "masculine," "feminine," and "neuter," but in recent years the word has become well established in its use to refer to sex-based categories, as in phrases such as gender gap and the politics of gender. This usage is supported by the practice of many anthropologists, who reserve sex for reference to biological categories, while using gender to refer to social or cultural categories. According to this rule, one would say The effectiveness of the medication appears to depend on the sex (not gender) of the patient, but In peasant societies, gender (not sex) roles are likely to be more clearly defined. This distinction is useful in principle, but it is by no means widely observed, and considerable variation in usage occurs at all levels.

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Gender is a set ofcharacteristics distinguishing between male and female, particularly in the cases of men and women. Depending on the context, the discriminating characteristics vary from sex to social role to gender identity. In 1955, sexologist John Money introduced the terminological distinction between biological sex and gender as a role.

Gender is now commonly used even to refer to the physiology of nonhuman animals, without any implication of social gender roles

Men are different from women. That would seem to be self-evident. They are different in aptitude, skill and behaviour, but then, so is every individual person. So why do we make such a fuss about it? It seems not unreasonable to suggest that the sexes are different because their brains are different, but then no two human brains are the same. It is suggested that our culture is in trouble because many women have been brought up to believe they should be as good as a man.

Why are girls more successful at school? Perhaps emphasis on communication in projects and exams submerges differences. Success at school nowadays depends on being able to writes essays and examination papers. If girls are better at verbal communication than boys, then they are likely to succeed. But, if there are more boys in remedial reading classes, does it not imply a serious defect in our educational system?

In general, men are taller and heavier than women. In sports, men tend to outperform women in strength and speed. Women seem to have greater endurance. In spite of many attempts, sports have never become completely unisex.

All males are different from females in terms of there buying product from themselves

Yet, for example, Ward and Whipp suggested that running speeds for male and female athletes have improved steadily through the twentieth century, but women have improved much more than men. Dyer found the same for athletics, swimming and cycling. Both predicted that sex differences might disappear by the middle of the next century. However Seiler and Sailer point out that, since the date of their studies, the rate of improvement has much reduced. They suggest a temporal correlation with the use of performance enhancing drugs, and their more recent proscription. These have a greater effect on women, than they do with men, since the latter are already well supplied with testosterone.

Men, it is said, are generally more aggressive, physically and verbally, and enjoy taking risks. They play fighting games and enjoy 'dares.' More men than women are convicted for crimes, especially crimes of violence.

A recent news story discussed the shopping habits of women, revealing that the recession hasn't changed them much. In addition surveys have found that women lie about what they purchase and how much they spend.A survey of 1500 British women done by a British women's magazine called Marie Claire found women are savvy in terms of lying to their partners about their spending habits. In fact what the magazine found was that women haven't changed the way they spend during the recession but tend to lie more about it. The magazine reports, "Forty per cent said they had bought clothes or beauty products which they had kept secret from their other halvls. And 80 per cent of the new clothes, shoes and handbags bought were kept secret."

So looking at this it can be understood easily that recession can hit everyone exept womens.

When it comes to technology, men shop and women buy. That is, men browse, looking for something cool even if they may not need anything at the moment. How many megapixels are digital cameras up to? How much does a high-end laptop computer cost? Familiarizing themselves with the answers to such questions lets men advise friends on purchases or quickly narrow down the options for a purchase of their own in the future. Men get these specs by reading written displays, either in-store or online. While women may discuss the cute skirt they just bought, men talk to friends about the cool features of their new videocamera or iPhone apps

Women are on a mission in high-tech stores, and they are looking for an item to meet their own immediate needs and those of their families. They care less about a computer's specs and more about what it can do for them. When selling to women, retailers would be wise to market high-tech products "like refrigerators instead of like scientific instruments." This is because women are generally less interested in what kind of wireless technology a digital camera uses; they care more about whether they can easily share photos with friends on facebook or not.

The video below explains more in detail of the basic differences between males and females